Marketing Is More Than Ads. It's Data, Creativity, and Strategy.
Built on curiosity. Refined by data.
Results, not just a job title.
About
I build the whole growth engine myself: strategy, creative, media buying, and reporting, without needing a team around me. Over the past two years I ran a self-employed marketing practice under Etiqa Family Takaful, starting from zero, no inherited leads, no existing audience. I built a personal brand across five platforms and turned it into RM400,000+ in sales, including the agency's largest single policy ever closed.
Before that, I managed paid social for multiple client accounts at an advertising agency, and led design and video production in-house for a consumer brand. I'm comfortable owning a campaign end to end: offer, creative, copy, media buying, and the numbers behind it.
I also build AI-assisted workflows with n8n, Claude, and ChatGPT to automate lead qualification and client servicing, so more time goes into strategy and creative, less into repetitive follow-up.
Building a marketing operation from zero to #1 agent nationally
No inherited book of business, no existing audience. Every lead, every sale, had to come from a funnel I built myself, on a modest, self-funded ad budget.
Built a personal brand from scratch across Instagram, TikTok, Facebook, Threads, and LinkedIn. Designed full-funnel campaigns, awareness reels through direct-response creative, and produced every asset in-house.
580+ inbound leads at roughly RM9 average cost, reaching 400K+ people. Cost per lead down 40% year over year. The agency's largest individual policy closed, and a #1 national ranking in 2024.
Experience
Digital Marketing & Growth, Self-Employed
Licensed Consultant, Etiqa Family Takaful Berhad · Seremban, Malaysia
- Built a personal brand from zero across Instagram, TikTok, Facebook, Threads, and LinkedIn, sourcing 100% of my own leads.
- Ranked #1 agent in agency and Top 2 nationally in 2024.
- Closed the agency's largest individual policy, about RM200,000 in annual premium, from my own content funnel.
- Generated 580+ inbound leads at roughly RM9 average cost per lead, reaching 400K+ people.
Founder & Media Buyer
Azyflex Trading, E-Commerce Side Venture · Malaysia
- Planned and optimized 150+ Meta ad campaigns solo: RM23,000+ spend, 900K+ reach, 150 tracked purchases.
- Owned the entire operation end to end, from offer and creative to media buying and daily analysis.
Digital Marketing Specialist
ZS Cahaya Sdn Bhd, Advertising Agency · Malaysia
- Managed end-to-end social media marketing for multiple client accounts.
- Planned and executed Meta paid campaigns with continuous A/B testing.
- Delivered monthly performance reports translating analytics into growth recommendations.
Assistant Production Manager & Digital Marketing
A Plus Interior Solution, Cabinet Manufacturing · Kuala Lumpur
- Led a cross-functional team of 10+ in daily production planning and quality control, promoted at age 23.
- Ran the company's digital presence solo: Facebook advertising, brand collateral, and social media.
Brand Marketing & Graphic Designer
Edward E Liquid, ED Global Resources · Kuala Lumpur
- Designed brand identity materials in Photoshop and Illustrator.
- Produced promotional videos and motion graphics in Premiere Pro and After Effects.
Skills & tools
Marketing
Creative
AI & Automation
Platforms
Education
Diploma in Accountancy
Universiti Teknologi MARA (UiTM), Jengka, Pahang, 2017 to 2019. CGPA 3.71, Dean's List recipient.
Availability
Immediate, or with two weeks' notice
Open to remote contract or full-time roles with US-based teams. Self-directed, async-friendly, and based in Seremban, Malaysia.
Let's build the next growth engine.
Available immediately, or with two weeks' notice, for remote contract or full-time growth roles.